The CHIC Young Blood Trade Show (CYB), which took place on September 27-29, 2011 at the Beijing Agricultural Exhibition, was a great success. As a joint venture with China social media company Sina, the exhibition provided a platform for new international brands in China as well as young Chinese brands and designers, to communicate to their customers, build awareness and form new business contacts. CHIC also offered audiences a unique visual feast of fashion and culture.
This year was the debut of the annual CYB, the newest and most, cutting edge member of CHIC (China International Clothing & Accessories). In recent years, the China National Garment Associate has devoted tremendous efforts to the survival and development of young Chinese designer brands by helping them expand and develop quality communication and business networks. NC.STYLE has been a key initiator of this new focus and important long-term partner for the Garment Association. The purpose of NC.STYLE’s participation in the CYB exhibition was to work with the key organizations such as China Textile Industry Association and the China National Garment Association, as well as senior Chinese garment industry officials to help draw attention and develop a larger market for China’s influential and talented designers. Nicole Chen, CEO of NC.STYLE, personally led the representatives around the exhibition area and facilitated the valuable feedback and suggestions from these top leaders in China’s apparel industry
